Portfolio 2026
Annisa
Mayang
Sari
Social Media & Content Specialist
Also known as
Icho
Turning brands into stories
people actually want to follow.
Strategic content and compelling storytelling
designed to grow your audience and your business.
Contact
Instagram  @icholeo
WhatsApp  0853-8403-0583
Email  annisamygs@gmail.com
Jakarta, Indonesia
Navigate
In this doc
01  Background
02  My Approach
03  Portfolio
04  Packages
Specialties
Short-form Video
Reels & TikTok
Copywriting
Content Strategy
Brand Storytelling
Performance Review
Tools
CapCut
Canva
Instagram Analytics
TikTok Analytics
Contact
@icholeo (IG)
WA: 0853-8403-0583
annisamygs@gmail.com
01

Background

Hi, I'm Icho, a Social Media & Content Specialist based in Jakarta with a background in marketing and a genuine love for creating content that actually connects.

My work sits at the intersection of storytelling and strategy. I don't just make content to fill a calendar. I think about what a brand needs to say, who they're saying it to, and what will make that person stop scrolling.

I've handled social media for personal care, lifestyle, and sports community brands, managing everything from content ideation and shooting to copywriting, editing, and monthly reporting.

Brands I've worked with
Maiimi
@maiimi.official
Instagram
Personal care brand — maiimi.com
Mini Maiimi
@mini.maiimi
Instagram
Kids personal care sub-brand
Maiimi Home
@maiimihome
Instagram
Yoga studio by Maiimi
Work of Binar
@workofbinar
Instagram
Pop up yoga and sports community
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Highlight
What makes this work
Every piece of content I create starts with why, not just what looks good, but what will actually move the audience.
Content types
IG Reels
TikTok Videos
Carousels
Feed Photos
Story Series
Product Highlight
I work best with
Fashion & Lifestyle
Home & Living
Beauty & Wellness
Personal Brands
Small & Medium Brands
02

My Approach

"Good content isn't an accident. Behind every reel that performs well, there's a clear strategy, and that's exactly what I bring to the table."

01
Understand Brand & Audience
I start by getting deep into your brand voice, values, and target audience so content feels authentic, not generic.
Brand auditAudience mappingCompetitor review
02
Content Planning
I build a monthly content plan tied to real goals: awareness, engagement, or conversion, not just pretty posts.
Monthly calendarContent pillarsTrend research
03
Create & Execute
From concept to final edit. I handle shooting direction, Reels editing, and copywriting that speaks to your audience.
Reels / TikTokCopywritingVisual direction
04
Review & Improve
Every month I send a performance report so we can see what's working, what's not, and how to do better next month.
Monthly reportInsight reviewStrategy tweak
My commitment
I treat every brand like my own, bringing consistency, creativity, and genuine care to every single post. You'll always know what's going live, and why.
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My Work
Platforms
IG  Instagram Reels
TT  TikTok
Brands featured
@maiimi.official
@mini.maiimi
@maiimihome
@workofbinar
@whyve
View live
Hover and click any card to open the original post.
03

Selected Work

A selection of content I've created across brands. Click any card to view the original.

WhyveIG
Whyve
Reel
WhyveIG
Whyve
Reel
MaiimiIG
Maiimi
Reel
MaiimiIG
Maiimi
Feed Post
MaiimiIG
Maiimi
Feed Post
Mini MaiimiIG
Mini Maiimi
Reel
Mini MaiimiIG
Mini Maiimi
Reel
Mini MaiimiIG
Mini Maiimi
Reel
Mini MaiimiTT
Mini Maiimi
TikTok
Mini MaiimiTT
Mini Maiimi
TikTok
WhyveTT
Whyve
TikTok
WhyveTT
Whyve
TikTok
Work of BinarIG
Work of Binar
Feed Post
Mini MaiimiTT
Mini Maiimi
TikTok
Work of BinarIG
Work of Binar
Feed Post
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Pricing
What's flexible
Extra videos
Extra shoot days
Social media admin
Custom packages
Shooting area
Jakarta area
Transport included
Platform
Instagram only
Content may be owned and mirrored by the brand to other platforms
Contact
@icholeo (IG)
WA: 0853-8403-0583
annisamygs@gmail.com
04

How to Work With Me

Simple, transparent pricing. No hidden fees, no confusion, just great content delivered consistently every month.

Instagram Only
IDR 3,500,000
per month
Social Media Content Package
Best for brands that want consistent, strategic content handled end to end.
Content planning: 3 posts per week (inc. copywriting for all content)
8 IG Reels per month, concept, shooting direction and editing (included in the content plan)
1 shooting session per month (Jakarta, transport included)
Monthly performance report (basic insights)
Max 2 revisions per content
Content will be owned by the brand and may be mirrored to other platforms.
+IDR 800,000
Add-on: Social Media Handling
Posting and scheduling
Social media admin (weekdays, 09.00 to 17.00)
Total with add-on: IDR 4,300,000 per month
Extra services
A la carte
Additional video: +IDR 300,000 per video
Additional shooting session: +IDR 500,000 per session
Good to know
Admin handling is non-real-time, replies within working hours (weekdays, 09.00 to 17.00)
Shooting is within Jakarta area, transport included in the base package
Open to custom packages, reach out and let's discuss what works for your brand
Ready to grow your brand?
Let's create content that actually works. I'd love to hear about your brand.
Instagram: @icholeo ↗ WhatsApp: 0853-8403-0583 ↗ annisamygs@gmail.com ↗
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